Businesses have tremendous power to promote sustainable development, contributing to society and the environment in a positive manner. What was once seen as impossible, may now be possible and business can serve humanity rather than being served by it. Our approach is prudent, ethical and accountable, with internal and external engagement and participation, external benchmarking and certification, and transparent reporting since 2006.
Good leadership is required to drive sustainable business practices that connect on a personal level. We strive to create an ethical culture to do the right thing, to motivate and inspire, and protect the long term by making tough decisions in the short term.
Through all our efforts, we endeavor to promote and engage our guests in responsible tourism, embrace the unique environments we operate in and empower our communities via our commitment to sustainable development.